top of page

Unveiling Human Experiences through Mastering Qualitative Research Design

Updated: Mar 24

Qualitative research design is a powerful methodological approach that explores the intricate dimensions of human behaviour, experiences, and perceptions. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research seeks to uncover the richness and complexity of social phenomena through non-numerical data that emphasises the research depth and context. It seeks to answer questions that begin with how or in what way, and why rather than what and how much/many, and to what extent.

Want to read more?

Subscribe to to keep reading this exclusive post.

67 views0 comments

Recent Posts

See All


Couldn’t Load Comments
It looks like there was a technical problem. Try reconnecting or refreshing the page.
bottom of page