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Quantitative Research Demystified: Unlocking the Power of Numbers

Updated: Mar 27


Quantitative research design is a systematic and structured approach to gathering and analysing data to answer research questions or test hypotheses. This method is widely used across various fields, including the natural sciences, social sciences, economics, and business. It is characterised by its reliance on numerical data, statistical analysis, and objective measurement. It aims to provide a clear, quantifiable understanding of phenomena and relationships between variables. This approach is rooted in the belief that the world can be understood through empirical observation and measurement.

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